Last updated: [STORE OWNER: add date]

[STORE OWNER — IMPORTANT: this is a working draft, not legal advice. Before launch you must insert your legal trading name, business address and a contact email, and have the finished text checked against the laws that apply to you and your customers (GDPR if you serve the EU/UK, CCPA/CPRA if you serve California). Shopify also generates a policy template under Settings → Policies that you can start from.]

Who we are

This store is operated by [STORE OWNER: legal trading name], of [STORE OWNER: registered business address]. You can contact us at [STORE OWNER: contact email].

What we collect

• Order information: your name, billing and shipping address, email address, phone number and the contents of your order.
• Payment information: processed directly by our payment provider. We do not see or store your full card number.
• Device and usage information: IP address, browser type, pages viewed and referring site, collected through cookies and similar technologies.
• Communications: anything you send us by email or through our contact form.

Why we use it

• To process, fulfil and deliver your order, and to send order and shipping confirmations.
• To answer your questions and provide customer support.
• To screen orders for fraud and to meet our legal and tax obligations.
• To measure how the site is used so we can improve it.
• Where you have opted in, to send you marketing emails. You can unsubscribe at any time using the link in any such email.

Who we share it with

• Shopify, which powers this store. See Shopify's privacy policy at shopify.com/legal/privacy.
• Our payment providers, to take payment.
• Our fulfilment and shipping partners, to pick, pack and deliver your order — this includes passing your delivery address to the carrier.
• Analytics and advertising providers. [STORE OWNER: list the ones you actually install — for example Meta Pixel, TikTok Pixel, Google Analytics — and describe what each does. Do not list a provider you have not connected.]
• Authorities, where we are legally required to do so.

We do not sell your personal information.

How long we keep it

We keep order records for as long as needed to fulfil the order and to meet accounting and tax requirements, then delete or anonymise them. [STORE OWNER: state your actual retention period.]

Your rights

Depending on where you live, you may have the right to access the personal information we hold about you, to have it corrected or deleted, to object to or restrict how we use it, to receive a portable copy, and to withdraw consent. To exercise any of these, email us at [STORE OWNER: contact email]. You also have the right to complain to your local data protection authority.

Cookies

We use cookies to keep your cart working, to remember your preferences and to understand how the site is used. You can block or delete cookies in your browser settings, though parts of the store may stop working properly if you do.

Children

This store is not directed at children and we do not knowingly collect personal information from them.

Changes

We may update this policy. The date at the top shows when it last changed.

Contact

Questions about this policy: [STORE OWNER: contact email].